I am beyond excited to share some big news with you all! I am entering a new chapter in my design journey by rebranding and launching a fresh new website! After a fantastic ten years in the industry, I felt it was time for a change, a refresh, and a chance to align my brand even more closely with my vision and values.
The decision to rebrand and roll out a new website wasn’t made overnight. It was a carefully considered move to better represent who I am today as a designer and the direction in which I am headed. Over the years, I have grown, evolved, and fine-tuned my aesthetic, and I wanted my brand to reflect that growth accurately.
With this rebranding, I aim to create a more engaging and user-friendly platform that showcases my portfolio, services, and design philosophy in a way that truly resonates with both current and future clients. It’s all about enhancing the overall experience for everyone and creating a space that is as inspiring and beautiful as the interiors I design.
I partnered with CoCreate-Lab to design my new brandmark and website, as an extension of the original. We had a lot of fun exploring the different values of color, shape, pattern and also in reworking with the “M” and “W” in my name! Part of my personal brand and communication style is how collaborative I am with my clients. We were able to integrate apostrophe’s into the logo — did you notice that?
We wanted to develop a new Brandmark for Whitney that not only represented her business, but her personality as well.
Glen Spurrier | Creative Partner CoCreate-Lab
I love color and patterns, and thus we explored hundreds of color and pattern options to pick one that we felt best represented my personality, some “edgy” elements, and still really catching.
At the top of the page are some of the early design elements we explored and below is where we landed! You might even see some of these other colors and patterns show up in the near future!
I can’t wait for you to explore my new website, where you’ll find a curated selection of my latest projects, design tips, and insight into my creative process. This rebranding marks a new beginning, a fresh canvas where I can continue to do what I love—creating spaces that tell stories, evoke emotions, and bring joy to those who inhabit them.
Thank you for being a part of this exciting journey with me. Your support means the world, and I can’t wait to share more of my passion for design with you through this new chapter.
Stay tuned for more updates, and let’s make some design magic together!
